Wedding Photography Business
Impostor syndrome (also known as impostor phenomenon, impostorism, fraud syndrome or the impostor experience) is a psychological pattern in which an individual doubts their accomplishments and has a persistent internalized fear of being exposed as a “fraud”.
I know everyone experiences imposter syndrome in some shape or form in their wedding photography business and its not a nice feeling but I don’t think its necessarily a bad thing.
I think its good that you care enough about your business and your clients that you fear disappointing them or not meeting their expectations.
Because if you fear that you wont meet their expectations, it means you will put in the extra effort, go the extra mile to make sure you DON’T disappoint them.
How to overcome imposter syndrome in your wedding photography business:
- Analysis – what preciously is it that you think you’re not good enough at? E.g. Using your flash in the evenings or shooting filming low light.
- Action: Practice before the event – ask for help – do a course – educate yourself.
- Talk it out – speak to your friends / colleagues / fellow business owners and ask them if they have ever felt this way and find out how they overcame it – often hearing other peoples stories can help to reframe your own experience. Even the most experienced experts feel imposter syndrome. Don’t let it cripple you. You may just be having an unconfident day and if that’s it, stop everything you’re doing, take a break, get some fresh air and come back to your work. Personally I find I struggle with imposter syndrome in my wedding photography business when Im overtired and when I recognise this I stop, sleep and pick it up again.
- Schedule Back Up Content: the days I feel like I’m too much of an imposter to put myself, my ideas and beliefs out there, I have backup content in my social planner which I can use when Im not feeling confident enough to put myself out there. I think its ok sometimes have a generic / non ‘wow what an amazing post’ to share on instagram for example I think consistency is key.
- Stay off social media: To clarify: I don’t mean don’t post – do always post) but don’t get tempted into the death scroll and scrutinise other people in your field – it will make you feel worse.
- Look through your folder of happy client folder emails: Don’t tell me you don’t have one?! Read them. Analyse them, pay attention to the language they use and don’t be arrogant enough to negate their feelings and make excuses – i.e. ‘oh yeah but I just got lucky’ or ‘oh but they dont really know whats good photography’ – if they like what you do no one else’s opinion matters. The Client is ALWAYS right.
As a business coach for wedding photographers I know how difficult it can be to overcome things like imposter syndrome but also rejection. This business is not for the faint of heart, you need a thick skin & a strong business sense, if you think you’d benefit from some support then please don’t hesitate to get in touch. After having worked in this industry for almost 6 years and being named number 7 of the the top 45 UK photographers everyone wants to book by One Fab Day I would love to share with you the benefit of my experience.